Having a strong pipeline of opportunities, winning new clients and looking after existing accounts is a must for all businesses. Many young businesses and consultancies, led by professional or technical leads, find themselves struggling with lead generation and pipeline management. The SMB2B 5 step approach has been developed through working with similar companies. We use this approach as a template to help your business deliver results.
SMB2B can help you plan your sales related activities across all channels (offline and online), consider options, advise on best practices, support your decisions on processes, technology and reporting, as well as provide training and ongoing coaching. We can even undertake activities on your behalf.
Review the plan already in place or work with you (& team) to build a plan, identifying the gaps in people / skills, processes, technology & data.
Develop and execute on training elements identified from the plan. This can include short sessions on networking and social media, or longer sessions on developing your lead generation plan and activities, sales process and skills.
Ongoing coaching can be invaluable for improvement - to discuss an idea, review a meeting, develop a win plan, plan for upcoming event, review performance or other.
When things get busy for you (your team), we can take on activities to ensure that your pipeline keeps growing. This might include event management, website seo, google ads, Linkedin outreach, lead qualification and more.
Operating across IT and professional services sectors, our clients range from small businesses looking to grow their client base and revenue, to mature operations needing to refresh their lead generation channels and diversify client portfolio. Whatever your requirements, we are always open to a discussion around your business and needs. Please use the link below if you would like to book in a time for an introduction.
Global Head of Marketing, Thorogood Associates
Richard S White, 365InHouse