A business development practice built for consultancies — shaped by running a business ourselves

SMB2B helps consultancies and smaller specialist firms build a clearer route to growth through strategy, planning, business development support, and market insight.

We were founded on a simple observation: most firms are excellent at delivery and uneven at growth. SMB2B exists to help close that gap in a way that fits how professional services and small businesses actually work, not how a textbook says they should.

Many firms face the same pattern:

capable services, but a message that is not distinctive enough

broad prospecting and messaging that go wide of the ideal clients

activity that happens in bursts rather than as a usable rhythm

a pipeline that feels active, but not predictable enough

SMB2B focuses on the practical work that sits between strategy, marketing, and sales — clarifying focus, shaping a workable plan, and supporting the business development habits that keep progress moving.

SMB2B's perspective comes from seeing growth from both sides:

years building and supporting business development functions inside consultancies and professional services firms, and

the lived reality of setting up and running an independent business since 2022, where growth, delivery, marketing, admin, and systems all compete for the same time and energy.

That mix matters. It means the advice you get is grounded in the pressures your teams, partners, and solopreneur clients are actually under — limited time, limited headcount, and multiple priorities that all feel urgent.

SMB2B primarily supports:

Boutique and small consultancies that want a clearer, more practical route to new work.

Solopreneurs and small teams (often consultants, coaches, or specialist service providers) who need structure, support, and leverage around growth.

In both cases, the aim is the same: clearer commercial focus, a more usable plan, and more consistent business development activity that fits the scale and shape of the business.

AI is changing how smaller firms and consultancies market, sell, organise, and deliver work. Used well, it can take friction out of content, lead finding, admin, and follow-up so more time can be spent on the work only humans can do. Used badly, it just adds another layer of noise.

SMB2B treats AI as support, not the headline. Strategy, positioning, judgment, and client relationships remain human. AI is brought in where it can genuinely help with execution and consistency.

Where AI and Myflow are relevant, we help clients shape the commercial plan first, then make practical use of the platform to support it — including optional fractional BD support.

The work we do tends to cluster into three areas:

Strategy, Plan and Accountability – shaping a clear, practical route to growth and helping keep the agreed actions moving.

Fractional BD – adding experienced business development capacity when a firm needs more momentum and structure, without a full-time hire.

Market Research – bringing outside-in insight on buyers, markets, and competitors so commercial decisions are based on more than instinct.

SMB2B is here for firms that want growth to feel more deliberate and less ad-hoc — whether that's a small consultancy needing a clearer BD approach, or a solopreneur or small team wanting a more manageable way to run their commercial efforts.

If that sounds familiar, the best next step is a straightforward conversation about where growth currently feels stuck and what support might help to unlock growth potential.