Privacy Policy

The data controller responsible for this website is:

Happy Martins Limited Trading as SMB2B Registered address: 23 Dene Brow, Manchester, M34 7PX, United Kingdom

If you have any questions about this Privacy Policy or our data protection practices, you can contact us at info@smb2b.co.

Depending on how you interact with us, we may collect and process the following types of personal data:

Identity data: name. Contact data: email address, telephone number, company name, job title. Enquiry data: information you include in contact forms, meeting requests or messages. Marketing data: your preferences for receiving marketing from us and your communication preferences. Technical data: basic technical information your browser sends to our servers (such as IP address and user agent), and information about how you navigate the site that is necessary for the site to function. Event and resource data: information you provide when downloading resources, registering for webinars or events, or accessing gated content.

We do not currently use third-party analytics or advertising tools (such as Google Analytics or advertising pixels). If this changes in future, this Privacy Policy and our Cookie Policy will be updated to explain what is used and why.

We collect personal data in the following ways:

When you complete a contact or enquiry form on our website. When you download a guide, checklist or other resource. When you sign up to receive newsletters, updates or event invitations. When you communicate with us by email, phone or other channels. Automatically, as you browse the website, through cookies and similar technologies that are necessary for the website to operate (see Cookies and similar technologies below).

We only process your personal data where we have a lawful basis to do so. The purposes and lawful bases we rely on are:

Responding to enquiries Purpose: to respond to contact form submissions, emails or other enquiries and to follow up where appropriate. Lawful basis: our legitimate interests in operating and growing our business and providing information about our services to potential clients.

Providing resources and event information Purpose: to provide access to requested guides, checklists, webinars or events and to understand interest in our content. Lawful basis: our legitimate interests in providing requested content and understanding our audience.

Email marketing and newsletters Purpose: to send newsletters, updates and invitations about our services, content and events. Lawful basis: consent where you actively opt in, and in some cases our legitimate interests in promoting our services to business contacts where this is permitted by law. You can opt out at any time.

Website operation and security Purpose: to operate, maintain and secure the website (including basic server logs and security safeguards). Lawful basis: our legitimate interests in running an effective, secure online presence.

Compliance and legal obligations Purpose: to keep appropriate records, manage opt-outs and comply with legal or regulatory requirements. Lawful basis: legal obligations and our legitimate interests in demonstrating compliance.

If you have opted in to receive marketing communications from us, we may use your contact details to send you newsletters, updates and invitations that we think may be relevant to you.

You can stop receiving marketing emails at any time by clicking the unsubscribe link in any marketing email, or contacting us at info@smb2b.co.

If you tell us you no longer wish to receive marketing, we will keep a record of your email address on a suppression list so we can comply with your request and avoid sending you further marketing.

Our website may use cookies and similar technologies that are necessary for the site to function correctly (for example, to remember form submissions or maintain basic session integrity).

We do not currently use analytics cookies, advertising cookies or tracking pixels from third parties. If we introduce non-essential cookies in future (for example, analytics or advertising cookies), we will update this Privacy Policy and a separate Cookie Policy to explain the cookies used, and ask for your consent through a cookie banner before setting non-essential cookies.

We may share your personal data with:

Service providers who support our website, email and CRM, including: - Our website hosting and development provider (Lovable). - Our email services (currently Gmail). - Our customer relationship management (CRM) platform (HubSpot). Professional advisers such as lawyers, accountants and insurers where necessary. Regulators, law enforcement or authorities where we are required to do so by law.

These third parties are only permitted to process your personal data on our instructions and must keep it secure and confidential.

We do not sell your personal data.

Some of our service providers may store or process personal data outside the United Kingdom (for example, where cloud services have servers in other countries).

Where personal data is transferred outside the UK and those countries do not have an adequacy decision from the UK government, we take steps to ensure that appropriate safeguards are in place, such as standard contractual clauses approved for use in the UK or other legally recognised protections.

You can contact us at info@smb2b.co if you would like more information about how we protect personal data when it is transferred outside the UK.

We keep personal data only for as long as we need it for the purposes for which it was collected or to meet legal, accounting or reporting requirements.

As a guide:

Enquiries and contact data: kept for up to 2 years after our last interaction with you. Newsletter and marketing data: kept while you continue to engage with our communications or until you unsubscribe, and then for up to 2 years to maintain suppression records. Event and resource download data: kept for up to 3 years from the date of collection. Technical and security logs: kept for as long as reasonably necessary for security, troubleshooting and record-keeping.

We may keep data for longer where we need it in connection with a complaint, dispute or regulatory investigation.

We take appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction or damage. These measures include:

Restricting access to systems on a need-to-know basis. Using password-protected accounts and secure devices. Using reputable service providers (such as Lovable, Gmail and HubSpot) with their own security measures. Applying reasonable security configurations on our website and tools.

However, no method of transmission over the internet or method of electronic storage is completely secure, so absolute security cannot be guaranteed.

Under UK data protection law, you have the right to:

Request access to your personal data (a data subject access request). Request correction of inaccurate or incomplete personal data. Request erasure of your personal data in certain circumstances. Request restriction of processing of your personal data in certain circumstances. Object to processing where we rely on legitimate interests. Request the transfer of your personal data to you or another controller (data portability) in certain circumstances. Withdraw consent at any time where we rely on consent to process your data.

If you wish to exercise any of these rights, please contact us at info@smb2b.co. We may need to request specific information from you to help us confirm your identity and ensure your right to access your data.

If you have concerns about how we handle your personal data, please contact us at info@smb2b.co and we will do our best to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at:

Website: www.ico.org.uk Phone: 0303 123 1113

Our website may contain links to third-party websites, plug-ins or applications. These websites are not controlled by us and have their own privacy policies. We are not responsible for the privacy practices or content of third-party sites.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Last updated date. We encourage you to review this page periodically to stay informed about how we use your personal data.