Article· 6 min read
Why business development gets stuck in boutique consultancies
Most boutique firms have the talent. What they often lack is shared ownership of the commercial side of the practice.
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Perspectives on consultancy growth.
Short, practical pieces on what makes business development work — and what makes it fail — inside professional services firms.
Article· 5 min read
The difference between marketing, business development, and account growth
Three functions, three different jobs to be done. Conflating them is one of the most common reasons growth stalls.
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How to define an ideal client profile for a consultancy
An ICP isn't a marketing exercise — it's a forcing function for where senior time should go.
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Why senior consultants need a business development plan they can actually use
A BD plan that sits on a shelf is worse than no plan. Here's how to make one that survives a busy delivery week.
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